BRAND STORY - 2016
Reasons for ".audio
SYRINX began when architect Hironao Sato created a speaker for a space he had designed.
The speakers, with their soft, heavy leather body, were well received for their clear, drifting sound. In response, a patent was obtained and the SYRINX audio brand was born.
This is why the SYRINX domain is ".audio".
BRAND STORY - 2017
And to leather items
We searched for the best leather for the sound and came across vacchetta leather, which is tanned in the traditional Italian way.
The color and luster of the leather is beautifully aged, and the leather is a leather that can be enjoyed for what it is.
However, the production of speakers produces a large amount of scrap wood.
We want to use up the life we have been given with care.
With this in mind, we began developing leather items using the scraps. Since then, vachetta leather has become a representative leather of SYRINX products.
The iconic business card case " Tsutsumu®" was born as SYRINX's first leather item.
BRAND STORY - 2018
Hitoe® is born.
After the launch of Tsutsumu®, under the theme of "light in body and mind," the company released a series of simple and portable iPhone cases, pen cases, document cases, and other products.
Then, realizing that there was a need for a wallet that could be carried lightly, we began development of a wallet.
Thus, the "Hitoe® L-zip," a wallet that specializes in thinness, was born. Hitoe® L-zipwas born.
The product development method is also unique.
D2C stands for "Designer to Consumer," and the designer's ideals are directly asked to the world through crowdfunding. As a result, ideas that receive high acclaim are evolved while reflecting the opinions of users.
BRAND STORY - 2019
Numerous awards and records
This year was a year of breakthroughs.
Speakers and leather items we have released so far win
"IF Design Award"
"A' Design Award"
and other prominent national and international design awards.
In crowdfunding, Hitoe ® L-zip often breaks domestic records.
It has been a year in which we have been convinced that many people can relate to the "lightness of body and mind" that SYRINX stands for.Awards
BRAND STORY - 2021
Announced the Aria Series
The "Aria" series is now available in " solid" leather, which is made of thinly strained leather and pasted together, instead of the conventional vachetta leather.
The first Aria product was the " Tsutsumu Card Case Aria," the origin of SYRINX. The crowdfunding for the Hitoe® Fold Aria was the highest in Japan, and the Aria is now firmly established as SYRINX's top-of-the-line model.
The Hitoe® Fold Aria has also won an unprecedented eleven prestigious design awards from around the world, including Red dot and iF Design, and has been highly acclaimed both domestically and internationally.Hitoe® Fold Aria
BRAND STORY - Side Story
Genealogy of small thin wallets
The first Hitoe Fold was redesigned and completed its role in 2021 .
(Photo shows an early prototype at the time of the product launch in 2019.11)
It is a very emotional product for us. We take this opportunity to reflect on the epoch-making role played by the first Hitoe Fold.
BRAND STORY - 2022
SDGs and SYRINX Fundraising
We have been working on environmental considerations in earnest.
The " Anywhere Showroom" program, which utilizes discarded B products and sample products, was launched.
The " Multi Ruler Card " program converts discarded dummy cards into usable cards.
The use of OPP bags for packaging was discontinued in favor of paper sleeves. Initiatives to Reduce Plastic Waste
In addition, we launched the SRYINX Donation Program to raise funds for humanitarian aid in Ukraine and other countries.Sustainability
BRAND STORY - Side Story 2
Its name to the oldest instrument, its appearance to the sanctuary of leather.
Here is the origin of the SYRINX brand and the mysterious, almost mystical, connection to the logo.Secrets of the brand name and logo