Hospitality that wraps your heart

Color: Cammello


7 world design awards

The "TSUTSUMU® Card Case " has been highly evaluated for its minimalist appearance and concept, and has won seven crowns in world-famous design awards.
iF Design Award 2019 (Germany, one of the world's three major design awards)
IDEA2018 (One of the three major design awards in the United States and the world)
A'Design Award & Competition 2019 (Italy)
DFA Design for Asia Awards 2019 (Hong Kong)
Asia Design Award 2018 (Korea)
The 3rd European Product Design Award (Hungary)
Hospitality Selection 2017 (Japan)


"Wrap" your heart, the beauty of Japan

Solve tsutsumu

Hospitality that wraps an important business card in one piece of leather

In Japan, there is a culture of carefully wrapping important things such as furoshiki, fukusa, and shugi-bukuro used for gifts.
I designed the business card holder from this traditional Japanese aesthetic sense of "wrapping".
No fasteners such as threads, metal fittings or belts are used. A piece of high-quality leather is folded beautifully like origami to wrap an important business card.

Also, in Japan, the business card you receive is treated politely as the alter ego of the other party.
TSUTSUMU®, which carefully wraps important business cards, is a business item that conveys Japanese hospitality culture to the other party as well as your own dignity and sensibility.

An act of caring for the other person

Open tsutsumu

If it is carefully wrapped, you can put consideration and compassion for the other person in the action you solve. In the business scene, it is prioritized not to keep the other party waiting and to be able to take out the business card smoothly with the minimum movement.
Since "TSUTSUMU®" has no fasteners, it can be opened quickly and the business card can be taken out smoothly.
Once the leather is familiar, you can feel the notch for taking out from the top of the lid, so you can take out the business card smartly while looking at the other person without looking down.

Leather charm and neat design

The center of tsutsumu

"Because it is an important business card, wrap it in the best material."
The leather used for TSUTSUMU® has a soft and sticky feel that makes you want to touch it all the time. Use it with the original thickness of about 2 mm, and the more you use it, the more beautiful and tasty it will change.
In addition, the completely symmetric and neat design creates a formal atmosphere.

Small business card holder

Since there are no stitches, the size is completely lean, just adding the thickness of leather to the business card. It is the smallest (*) as a leather business card holder. (* As of 2020.2.8, according to our research) .

Product Specifications

External dimensions: Approx. W.97 x H.62 x D.13 (20 business cards can be stored)
Product weight: Approximately 40g
Storage capacity: Approximately 20 sheets (business card size 91 x 55 mm)
Leather: Italian vegetable tanned leather (Vacetta manufacturing method)
Production: Japanese Intellectual Property: Design Registration No. 1595193

* Please see here for product warranty and handling precautions.

Tsutsumu® Name Card Caseは、数々の受賞により、国内外で高く評価されています。


Tsutsumu® Name Card Case

世界三大デザインアワードの一つiF DESIGN AWARDは、iF International Forum Design GmbHが主催し、1953年以来、世界で最も権威のあるデザイン賞の1つです。iFロゴは「優れたデザインの証」として世界で広く認知されています。毎年50か国から7,000を超える応募が寄せられ審査が行われます。​

A' design award

A’ Design Award & Competition 2019
Tsutsumu® Name Card Case

A’ Design Award & Competitionは、最高のデザイン、デザインコンセプト、製品、サービスを選ぶ世界最大級のデザインコンペティションです。デザインのクオリティと完成度の高さを表すバロメーターとして、世界的に認められています。

DFA 2019

DFA Design for Asia Awards 2019
Tsutsumu® Name Card Case

DFA Design for Asia Awardsは、2003年香港デザインセンターにより設立された、アジアの視点 から優れたデザインを表彰する国際的なデザイン賞です。全体的なデザインの優秀性、技術的応用力、アジアへの影響力、商業的および社会的成功の4つの視点から審査し、表彰されます。 ​

EPDA 2019

European Product Design Award 2019
Tsutsumu® Name Card Case

European Product Design Award(ePDA)は、才能ある国際的なプロダクトデザイナーの努力を称えるために創設されたデザイン・コンペティションです。世界中から寄せられた何千ものデザインプロジェクトから、審査員により、最も美しく、機能的で、革新的な製品が選ばれます。

IDEA 2018

IDEA 2018
Tsutsumu® Name Card Case


Asia design award

Asia Design Prize 2018
Tsutsumu® Name Card Case


おもてなしセレクション 2017

おもてなしセレクション 2017
Tsutsumu® Name Card Case



"Liscio" means "smooth" in Italian. The leather used in this series is "Vacetta leather", which has been handed down in Tuscany, Italy since the beginning of the 9th century. This leather is tanned with natural tree tannins and carefully soaked with oil. The biggest feature is that it mainly uses neatsfoot oil in the greasing process, and it has a unique suppleness. Neatsfoot oil does not easily penetrate into leather, and it takes time to penetrate deep into the fibers. However, once it penetrates, it is hard to come off, and you can enjoy the moisturized and glossy leather quality almost forever.
With its sticky smoothness, it is beautifully deepened in color and stands out among the many Italian leathers.

Deepening color gloss and aging

Vivid and transparent coloring is done with dyes only. Scratches and stains are not hidden by embossing or pigments, so they remain as they are. However, the fact that you can enjoy the texture of raw leather as it is is proof that it is the highest quality natural leather. Please accept the scratches and stains as a unique personality.
The more you use the dyed leather, the deeper the color becomes and you can enjoy aging. When it comes to aging, there is no leather to the right of Vacetta leather. It is beautiful and deepens the color in a short time.
Since it is a leather that grows together, it is also ideal as a gift for new beginnings such as admission, promotion, and employment.

Aging example

Smooth and sticky texture. There is a sense of transparency that shows the expression of the raw leather. The more you use it, the deeper the color and luster.

Camel Camel : The color of camel hair. Bright yellowish brown.
Chestnut Chestnut : Maroon. Reddish brown.
Teal Teal : The color of the duck's face. The blue-green color gradually becomes darker.
Black Black : From a matte look to a glossy black.

No need for oil care

The oil that has soaked into the fibers oozes out from the pores as it is used, coating the surface and giving it a glossy appearance. Therefore, no oil care is required.
Please note that adding ready-made leather oil may cause the leather to become too oily and too soft.
The best maintenance is to do nothing and give the leather a proper stimulus.
Since it is not coated, the surface is soft and easily scratched, but some scratches will heal naturally if you rub it with your finger. Even deep scratches become familiar with aging and change to a leather texture.

* A delicate finish is applied so that you can enjoy the original charm of high-quality leather. Therefore, there is a possibility that natural marks such as wrinkles and scratches that originally existed may appear.

The cows that are the source of this leather are grazing and bred so that they can grow healthy without stress. This leather has a delicate finish so that you can enjoy the original charm of high-quality leather. Therefore, "living proof (natural mark)" such as wrinkles and scratch marks that originally existed may be engraved. The Natural Mark is a proof of good quality natural leather, and as you use it, it becomes the unique taste of the product.

Rose wound / bloodline


It is a trace of a small scratch or insect bite when bumping or fighting. The more you grow up in an environment closer to nature, the more you grow. Depth, length, and size vary depending on the individual.


It is often found after blood vessels, especially on the floor.



It is a trace of deep wrinkles that are often seen from around the neck to along the spine. Italian leather is popular because it is said that the more tigers there are, the more beautiful it is. The fiber density around the spine is the highest, and there is no problem with strength.

Color unevenness

Color unevenness

Color unevenness may occur due to differences in fiber density. Due to the unevenness of the leather quality, it is unavoidable as long as the leather is a natural material.
Please note that it is the one and only individuality of leather.

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