News

"Leather" and "leather" are only animal-derived, complying with new JIS standards

The new JIS standard for 2024 will establish a definition for "leather." SYRINX will review expressions such as vegan leather and mushroom leather and aim to provide highly transparent information...

Alternatives to Mushrooms and Leather: The History of Romanian Traditional Materials, Amadou and the Iceman

This program explores the history of humankind's use of mushrooms as an alternative material for leather. It introduces examples of the use of amadou, a traditional Romanian mushroom-derived mat...

About half. Reason for thinness

Small thin long wallets are becoming increasingly popular these days. So we would like to reintroduce SYRINX'ssmall thin long wallet Hitoe® L-zip L.

Hasamu How to insert two pens in A4

The Hasamu A4 pen holder can only hold one slim pen, but we'll show you how to carry two pens smartly by utilizing the curved part.

Characteristics of the World's Design Awards - Case Study of the iF Design Award

A thorough explanation of the characteristics and judging process of the international design awards that SYRINX has won so far. Learn more about the importance of physical judging and the transpar...

What SYRINX aims to achieve as a D2C leather brand

SYRINX has achieved full D2C and consolidated all sales on its own EC site. We will explain the strategic decision to prioritize direct connections with customers and the background behind it.

Pioneer of small, thin wallets

Hitoe® Fold is a pioneer of small and thin wallets, which has won three major design awards in the world. It was a success through crowdfunding and opened up a new genre.

HITOE FOLD development secret story

How was SYRINX's Hitoe Fold born? We will explain the detailed development process from prototyping to mass production and crowdfunding.

What is more important than profit

SYRINX has completed its withdrawal from Yahoo Shopping, Rakuten Ichiba, and Amazon, and is shifting to a D2C strategy, embarking on a new challenge that protects its brand value and places emphasi...