SYRINX adopts a D2C (Direct to Consumer) type sales model in which we handle everything from product planning to customer sales.
One of the most distinctive features of the many D2C brands is that the brand is launched and led by the designer himself. Therefore, everything is an exciting and edgy item.
To D2C"Designer to Consumer"Repeatedly,We deliver the ideal of the designer directly to the customer.
In normal product development, the opinions of various stakeholders such as designers, engineers, producers, and sales are reflected. The result is less risk, but less likely to be original.
As you read,OriginalityIs created by yourself.
SYRINX first asks the world about the ideals of designers directly by crowdfunding. As a result, the highly evaluated ideas are reflected in the voices of users, and the completeness is improved.
The total amount of support for crowdfunding from 2018 is1 million yenIs over. (* As of April 2020, 4)
Made in JAPAN
Production is not mass production of factories, but carefully selected Japanese workshops with high technical skills, and carefully realizes SYRINX's commitment.
Skilled craftsmen sew each piece carefully, so the production volume is limited. Therefore, you may have to wait a long time before delivery.
If mass production is carried out at overseas factories, etc., it can be delivered to more people quickly, but in order to do so, details and quality must be compromised. That is not the direction that SYRINX aims for.
SYRINX's commitment is supported by your understanding.